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Feb 09
2012
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"We're hoping to succeed; we're okay with failure. We just don't want to land in between." -David Chang
He's serious. Lots of people say this, but few are willing to put themselves at risk, which destroys the likelihood of success and dramatically increases the chance of in between. Personally, I hate the "in between" – like taking a friend to the prom – no chance of that great kiss at the end of the evening. To me, that in between is failure. It is the purgatory of business. And I would venture to say that most of the time, landing in purgatory is merely the waiting room to hell. Ask any former owner of a mediocre restaurant that is no longer open.
As I turn 49, which gives me a year before 50, I have been contemplating and reflecting a lot:
Of course